The world of watchmaking is fascinating. But, let’s be honest, it can also be intimidating. With technical jargon, dizzying prices, and the carefully crafted storytelling of brands, it quickly feels like this passion is reserved for a select few.
At the Watch Members Club, our mission is simple: open the doors of this universe to anyone who wants to enter…

Here, we learn to become informed buyers, capable of understanding what’s behind a dial or a movement. We also hand-pick models for you. Because some people don’t want to spend hours comparing—they just want to be sure they’re making the right choice. And then, we rediscover. Like Rolex, for example. A brand everyone thinks they know… until you look beyond the showcase and move past simple marketing to reach its history, expertise, and the choices that built its legend.

That’s what the Club is: a place to learn, share, and be amazed, whether you’re a newcomer or a seasoned collector.